Jennifer Subke is a psychologist and hypnosis coach from Germany. Her therapy concept is about finding balance in life and living it with mindfulness and a focus on positivity. The balance due to human being and nature plays a huge role in the visual communication of the identity. The balance between illustration and typography, also the inclusion of interaction due to codes and videos was mostly important to me. The logo itself symbolizes insight, but also the blooming personality of the patients and the facets of life. Since 2020 I've created a whole identity, including a website, social media and a book design including advertisement. The creative and art direction was leaded by me. During the process I've cooperated with other designers, realising the concept in different fields. Here shall I mention Tim von Trostorff, a wonderful graphic and web designer and my talented friend Sarah Metzger, who continued leading the designs for social media. Last but not least my adorable friends Julia Deuter and Zoe Dejori helping me realising the book design.
