La Fiesta is a corporate identity based on the wonderful Spanish culture and was created during a design project in visual communication about our favorite places. I was always inspired by this country and had already collected a lot of visual experience due to my travels through Spain. Therefore, I decided to create a complete identity for a festival of art, design and music. Playfulness, happiness and passion are represented by artistic, powerful and surrealistic illustrations combined with a non serif type and photographic black&white portraits.
